Zimbabwean to head M-NetÃ¢â‚¬â„¢s new business unit
The announcement sees Hundah move from his current position as M-Net’s chief financial officer to heading up a new business unit, aimed specifically at meeting the needs of audiences in Africa outside South Africa.
M-NET said in a statement on Thursday that Hundah, confident about marrying his belief in Africa with his business-minded approach to television, was inspired by his new position and its portfolio.
“I’ve watched M-Net forge new developments in African TV production for years, appreciative of what it means for the company, its audiences and industry stakeholders. To be a part of this bold process and to lead a new direction for our business, it’s a challenge I can’t resist,” he said, adding that M-NET’s focus on Africa made good business sense.
“This rich continent has massive potential. The key to our success will lie in understanding continental diversity and appreciating cultural differences. These are the factors that will then drive our content acquisition process. And if we don’t find the content to meet our audiences’ needs, then we will make it. ”
On making good African productions, Hundah said partnerships with local film and TV industry contributors would assist M-Net to create content that has a broad appeal across Africa.
The professionals understood their markets best and would play a vital role in ensuring the creation of relevant content.
“M-Net wants to contribute to the industry’s continued growth through co-production and knowledge sharing. Direct structured training and informal production learning are part of our plan for skills transfer,” he said.
“At the end of the day, it will all assist to establish a larger pool of African film and TV crew. And, in providing a distribution platform for content, we’re able to deliver wider audiences for African film and TV talent.”
A qualified chartered accountant who completed his articles with Coopers and Lybrand in 2000, Joseph held the position of Chief Financial Officer for SuperSport International Holdings from 2001 to 2003.
During that time he also held the position of director of several sporting associations including Northerns Cricket, Western Province Cricket, Kwazulu Natal Cricket, Freestate Cheetahs, Griqualand West Rugby, SuperSport United Football Club and the Natal Sharks. He was also a Director of Special Olympics South Africa.
In 2003, the SuperSport veteran took on the responsibility as chief financial officer at Electronic Media Network (M-NET), a position he held successfully for 3 years until his latest move.
Commenting on the new appointment, M-Net chief executive officer, Glen Marques, said the position and the appointment were aimed at consolidating M-Net’s commitment to Africa.
“We are enthusiastic about our African business and are driving forward with this new appointment. In Joe, we have a passionate businessman with an eye to the future of African television.” ‘ New Ziana.