Hyundai in record Africa sales
Hyundai is experiencing a record sales year in Africa despite political turbulence in several of the continent’s northern nations.
Hyundai achieved a record October with 16 011 vehicles sold (CBU), corresponding to a 31 percent year-over-year increase.
This follows another record month in September, when 15 066 units were sold.
Hyundai’s sales on the continent have steadily risen since June, when the company first broke a monthly sales mark with 13 642 units sold.
Hyundai Motors is the best-selling brand in six African nations: Egypt, Libya, Sudan, Angola, Mozambique and Seychelles.
Total African demand for new cars and CKD is expected to be about 1.27 million units this year.
Hyundai sold more than 127 000 units (CBU) in Africa from January through October this year.
Hyundai expects strong sales in South Africa and Algeria to offset declines in Egypt and Libya, which experienced political unrest.
Hyundai plans to sell more than 150 000 units by the end of this year, up four percent from last year.
Hyundai is expanding in Africa thanks to brisk sales of locally appealing models such as Accent, Elantra and ix35, which are developed under strict quality-control and boast eye-catching design.
Hyundai is enjoying critical acclaim as well.
Elantra was recently included among 10 finalists for the 2012 South African Car Of The Year award, proving its popularity as well as superior performance.
Hyundai continues to strive to be a good citizen of Africa.
Corporate social responsibility programmes include: helping people who lost family members to traffic accidents in Egypt; donating school desks and chairs to under-privileged areas in Sudan and South Africa; fighting malaria in Ghana and Nigeria; and providing 10 mobile clinics to five African nations to provide free medical care to the needy.
Hyundai provides an innovative remote vehicle check-up service to ten African nations through the Global Service Support Centre, an information-technology maintenance service that allows staff at Hyundai headquarters in Korea to remotely diagnose cars in Africa. Hyundai plans to expand the Global Service Support Center (GSSC) service to 20 nations in the region by the year 2012.
Hyundai will continue to develop cars that meet the expectations of African consumers, and expand further in the fast-growing African markets with its improved brand image, high-quality new models and localized marketing strategies.