The Boss Madam: Making things happen

Windhoek – The love for local music is growing at a rapid pace, so is the number of talented, already gleaming and upcoming artists.

This week The Southern Times caught up with Sally Ephraim Keya who says she has always been musical.
She started singing at the age of eight and joined the church’s youth choir at the age of 15, which she says brought out her musical talent.
Around 18 years of age, Sally featured the late Whitey de Wit, DJ Ex and Jappy just to mention a few.
Sally said the Best Non-Album Single Award for her single hit ‘That’s Why’ (as a member of Cyberspace) at Namibia Annual Music Award in 2011 has opened the doors for her as a solo artist.

The Southern Times (TST): How many albums have you released and what are you currently working on?

Sally: Even though I have been in the industry for long this is my debut album because I believe one has to know what they want to do, create a demand and most importantly be financially stable in order to produce good quality music.
Am not in a rush to produce another album as I am not rushed by anything or anyone, after all my mother always told me to do things right and that if I am not going to do something right then I should not do it at all.
In addition, I have to be inspired in order to do something. If you are doing something you have to give it your all.

TST: Is there a specific reason to the title of the album and the song “Boss Madam”?

Sally: Firstly, I titled my album “Courage” because it took me so much courage and time to produce and polish it.
“Boss Madam” is always at the top of the list on many radio stations here in Namibia and it was number two in Uganda.
It is titled “Boss Madam” because all ladies are boss madams – we run from one place to another and are always multi-tasking just to make sure everything is running smoothly.
Moreover, it is to encourage ladies that you need to be yourself and work hard for what you want because at the very end you will reap the benefits of all the hard work.

TST: How do you manage your career and family?

Sally: I try my best to make time for everything in my life, as what is a part of me is equally important.
As an Ambassador for Red Cross Namibia, time is the most challenging aspect for me. It’s a lot to do but I just have to as it’s all my responsibilities.
When I travel, my mom helps me take care of my son.  You really just have to make it work at the end of the day.

TST: How is the music career in Namibia? Can one really put bread on the table just depending on music?

Sally: Music is really not that bad in Namibia. I mean, I’m a living example (laughs).
I quit my job in 2009 for music.  I have my own studio and other personal belongings.
You can become successful ‑ you just have to know where to place what foot where.
Your followers and fans should be able to buy your CDs and attend your shows. Music is all I do and I would not be good at it if I was doing it with something else.

TST: What is that one thing that drives you?

Sally: Every day’s success ‑ awarded or not.  Seeing shops run out of my CDs is just so priceless and it makes me extremely proud.  My fans feed me and that is totally priceless.

TST: Any projects in the pipeline?

Sally: Planning to have a show in Katutura – back home because except for “Kasie” parties I feel Katutura is really forgotten about in terms of entertainment.


March 2013
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