Telling Africa’s Success Stories

Windhoek – One of the reasons why the rich continue to get richer is because of the influence, drive and exposure they get – and learning from what others successful individuals have done.  
Exposure by educating oneself about what other people have done can impact the way one thinks, tackles and avoids mistakes and the pitfalls ahead.
Instead of experiencing problems and getting lessons from them, one could simply read about them and what would have taken 10 years to learn can be learnt within a minute.
Most wealthy people, particularly in the West, have made it a priority to document their success stories and have been able to pass on their knowledge and expertise using their influence.
However, there are very few noteworthy African entrepreneurs who have documented their success stories for the benefit of upcoming entrepreneurs.  
Although there might be bits and pieces of information in newspapers, magazines and other publications, African entrepreneurs should start writing and publishing books.
Author, business advisor and co-founder of Alltop.com Guy Kawasaki has been quoted saying: “They (entrepreneurs) should write a book after they succeed, not in order to succeed. And if they are truly entrepreneurs, they shouldn’t have time to write a book and they certainly shouldn’t pay someone to write a book for them.
“Writing a book, like being a venture capitalist, is something you do at the end of your career, not the beginning.”           
Newspaper publications remain insufficient to document Africa’s success stories, and this is for various reasons not least being that there simply is not enough space in dailies and weeklies to tell a whole story.
An example of an African entrepreneur who has documented his story is that of the CEO of Good African Coffee, Andrew Rugasira, who also says it is time African entrepreneurs documented their stories.
“l was really surprised at the extent to which entrepreneurs on the continent don’t publish their  business experiences, yet everybody talks about the private sector being the engine  for growth and none ever visits  the engine room  and sees what’s really going on,” he has said.
African multimillionaire Tony Elumelu has taken to Twitter and Facebook to document his story to those who have access to social media.
There is much that needs to be done to inspire the next generation of African entrepreneurs, and relating success stories is certainly a step in the right direction.

July 2013
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