A decade worth celebrating
This week we celebrate our 10th anniversary of covering the Southern African Development Community in particular and the African continent at large. It has been a decade in which we have made our mark as the voice of the region celebrating SADC’s achievements and highlighting shortcomings in the socio-economic and political spheres. It has been a long a journey but we have made a footprint in being a different voice in coverage of the SADC region and the African continent. Our coverage of the region has been inspired by the need to present developments in SADC, Africa and internationally from an African perspective.
We have grown as envisaged in our vision to be the leading publisher of regional news from an African perspective. As we celebrate our decade of existence we look back with pride that we have been able to fulfill our self-defined mandate to promote unity and co-operation among the people of the SADC region.
In the past four years alone we have twice joined hands with the SADC Secretariat to be their media partners at the region’s annual summits. The first such collaboration was in 2010 when SADC celebrated its 30th anniversary at its annual summit in Windhoek, Namibia. During the 2010 summit we published a daily bulletin capturing events at the summit starting with the Council of Ministers meeting right up until the Heads of State and Government meeting. This year we also entered into a similar partnership with the SADC Secretariat and we published a daily bulletin covering events at the 34th SADC summit held in Victoria Falls, Zimbabwe. The Southern Times went a step further and also published a special summit magazine for the Victoria Falls summit, which was well received by delegates at the meeting.
These initiatives and many others have helped us position ourselves as a newspaper that specialises in portraying the SADC region and indeed the African continent in a way that shouldn’t allow the people of the region and continent to be depressed by stories of African inferiority or alleged failure to contribute to world civilisation as the so-called international media seeks to tell us. Africa and the SADC region included has always been portrayed by the world media as a basket case, a place of woes, crises, diseases, corruption, hunger, crime and non-functioning economies. While acknowledging that every country, region or continent has a positive and a negative side, The Southern Times seeks to give the good news from SADC and Africa a chance.
We aver to consolidate our position in the next 10 years and also take cognisance of the changes that have been taking place in the media industry since our first publication 10 years ago in order to keep abreast with the latest trends. We have changed the design and layout of our newspaper on a number of occasions to make it more appealing to our readers and advertisers.
The Southern Times will keep adapting to the changing times given that modern technology, the growth of the Internet and social media as well as 24-hour global television news means the media scene in and outside Africa has totally changed. We take this opportunity to thank our shareholders, valued readers and advertisers for the support they have rendered us in the past decade and hope the same continues in the next 10 years and beyond.
We are also grateful to our partners who have joined hands with us in a number of activities lined up to celebrate our 10th anniversary.