Mauritius set to reclaim Germany market

> Masimba Gomo

Bulawayo- Enterprise Mauritius (EM) says it will this month hold a trade expo in Hamburg and Munich to reclaim the lost apparel market in the European Union member state.

Dubbed Contact Promotion Programmes (CPP), the events are slated for November 23 to 27 in the Germany cities.

The organization of this event in Germany and other countries is in line with Enterprise Mauritius’ objective of market diversification, visibility enhancement and international exposure to its SMEs.

In the 1990s, Mauritius was a leading exporter of knitwear products and the Germany stood as the leading buyer of knitwear garments from the Southern African country.

Mauritius has since then diversified its production to other lines namely: fine knits leading the production, shirts, denims & jeans, ladies wear and lingerie or swimwear amongst others.

EM said more than 10 companies from the Island will participate at the events.

“To connect local entrepreneurs with German buyers, Enterprise Mauritius will be organising Contact Promotion Programmes (CPP) in Hamburg and Munich from the 23rd to 2th November2015. Fifteen (15) companies have confirmed their participation,” it said.

“Enterprise Mauritius is motivated to re-kindle interest of German buyers for apparel products from Mauritius & re-position Mauritius as a reliable sourcing destination and to develop an appropriate niche market and increase Mauritian exports to Germany.”

EM successfully organized a CPP in Spain from September 2015. The major objective was to rekindle the interest of Spanish buyers in Barcelona and Madrid to restart sourcing from Mauritius.

Eight leading operators from Mauritius formed part of the delegation and they had a meeting with Spanish buyers namely: Massimo Dutti, Cortefiel Group, Inditex Group and El Corte Inglès.

Mauritius has evolved from fibre to fashion throughout the last 40 years. Today Mauritius stands as a reliable supplier with special contribution in design, short lead time of production and flexibility in taking orders.  Mauritian operators are now able to deliver to European clients by air within less than one week.

Germany is one of the most successful economies in Europe and is still considered as one of the top 5 export markets for textiles & apparels.

According to Federal Statistical Office (Germany) exports to Mauritius increased to 6584 EUR THO (Thai Offshore Baht exchange rate) in February from 6348 EUR THO in January of 2015. Exports to Mauritius in Germany averaged 7804.53 EUR THO from 2000 until 2015, reaching an all-time high of 52723 EUR THO in November of 2001 and a record low of 3761 EUR THO in February of 2001.

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