By Glen-Nora Tjipura
WINDHOEK-“This is huge for me because you know that the AFRIMA are like the new Grammy Awards for Africa,” says the beaming Namibian songstress, Sally aka Boss Madam after she was declared the Best Female Artist in Southern Africa at this year’s All Africa Music Award (AFRIMA).
The annual awards that aimed at celebrating the rich musical heritage of African continent were held in Lagos, Nigeria on November 6, 2016.
The “Boss Madam” hit maker, real name Sally Ephraim Keya competed for the regional award against the likes of Lira (South Africa), Lizha James (Mozambique), Pah Chihera (Zimbabwe) and Zonke (South Africa).
Her manager and husband DJ K-Boss entered her ground-breaking dancehall hit song “Natural” for the Best Reggae Dance Hall and Best Female Artist in Southern Africa. The multiple-award winner of the Namibian Annual Music Awards could not travel to Lagos due to Visa delays.
“As an artist, this is a moment that you have been waiting for a long time. Your fans are telling you that we have given you a higher platform and we want you to live up to it,” she said.
“When they announced the winner, first they gave a wrong announcement, and then they said the real winner was me. It still all seems surreal, it will probably sink later,” she said, recounting the moment she was pronounced the winner.
Sally confessed to The Southern Times that she always knew the winning song “Natural” was “destined for greater things”. The song “Natural” had been number one on Trace Africa charts for more than three weeks.
Sally has two albums to her name – “Courage” and the 2015 release “I am Mkwanekamba” an Oshiwambo expression for her totem. She came into the limelight in the music industry with the release of her 2014 powerful hit – “Boss Madam”, which was so intoxicating that many Namibian men ended up calling themselves boss madam.
Apart from music, Sally is the brand ambassador for Sanlam and Red Cross Namibia and owns her own record label – Boss Madam Records.