Bank Windhoek, The Warehouse Theatre to equip artists with showbiz industry’s skills

By Andreas Thomas

Windhoek – Bank Windhoek has teamed up with The Warehouse Theatre and HEC Productions to conduct a series of workshops tailored to cultivate skills of artists to ensure a smooth and professional working relationship with corporate event organizers, venue owners and the media.

The workshops are to be presented by experienced individuals who will share their knowledge and experience in the entertainment industry and will give hands-on advice on all levels.

The first workshop takes this Saturday, February 4 at the Warehouse Theatre and under the theme “Putting a Production Together”. 

Participants were taken to back to the basics, to the groundwork that needs to be done for a production, focusing on the performance, technical, financial and marketing aspects.

There presenters included Mike Ott, Onesmus Upindi and Conny Pimenta. Upindi co-founder and one of directors of FreeYourMind Entertainment CC and has many years of experience in the production, direction and marketing field of live and recorded events.

Ott is co-owner of The Warehouse Theatre and also the organizer of the annual Namrock Festival and bass guitarists for local band Penilane.

Pimenta, co-owner of The Warehouse Theatre, has many years of experience in marketing different live events, workshops, corporate functions, charity events and client promotions.

“We need to open communication channels between all stakeholders in the entertainment industry, from performers to venue, theatre, pub and hotel managers to event organizers, technical support providers and the media. It does not help that each entity sees itself as an island.

“We all need to learn from each other, hear each other’s challenges, learn from the mistakes of others and then learn how to move forward. It is only when all stakeholders in the entertainment industry can produce quality service on all levels and support each other, that stakeholders can move toward true professionalism,” said         Pimenta.

Lize Ehlers of HEC Productions, and of leading Namibian female musicians noted that: “It is only once the artists grasp what a production truly entails, that they realize there’s far more to show life than a couple of rehearsals and pitching up for the event”.

Ehlers added that: “This workshop is not aimed at hobby artists. We would like to engage those who have real questions based on their past show experience. We do however encourage newcomers in the production and technical field, as well as agents and promoters to attend. We can all learn from one another.”

The workshops will be held on a monthly basis at the Cellar of Rock, The Warehouse Theatre in Windhoek. The second workshop takes place on February 18, entitled “Corporates and More Working with Events Organizers”.

For further information, contact Conny Pimenta at Tel: +264 61 402 253 or email:

February 2017
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