Florence eyeing the NAMAs with debut album

By Adolf Kaure

WINDHOEK – Deal Done Recordz songbird Florence Beukes is hopeful that her newly released debut album ‘Stand Up’ will win her awards at this year’s local premiere music awards – Namibian Music Awards (NAMAS).

The 33-year-old explained the concept of her album, which was produced by veteran producers Araphath Muhuure and Glo Solani.’

“It’s all about urging people to join hands, stand together as one, to fight against drugs, HIV/AIDS and believing that with Christ all things are possible. It promotes unity among different cultures and races by breaking down the dividing wall of separation,” she said.

The songstress, who is also a worship leader at her local church, refused to be labelled solely as a gospel musician but defined her music as a fusion of many elements.

“Expect hope, deliverance and joy (in this album)! To me gospel is a mixture of genres as gospel music is all about the message. ‘Stand Up’ is a mixture of R&B, Afro-fusion, reggae and house. It is for all types of people,” Beukes said.

Beukes, who collaborated with reggae maestro Ras Sheemama and Taz on the album, plans to hit the ground running and is already planning to do a tour next year.

Florence narrated her journey in the music industry, including several challenges she faced and conquered. 

“I started singing at an early age of nine.  I sung in the primary school choir and also at talent shows. I took guitar lessons at the School of Arts in Rehoboth and have been playing ever since.

“I also play the drums and am currently learning to play piano and keyboard. Music has always been a part of me. I enjoy writing songs as it is a way to express my love for God and my people.”

NAMAs organisers have announced that this year§s edition will take place in Walvis bay on 28 and 29 April,  and the ‘African Child’ and ‘Follow Jesus’ hitmaker fancies her chances at scooping some awards.

When not in the studio, Florence is an avid writer and entrepreneur. “I have my own construction company. I’m also involved in an organisation for disabled people, doing their marketing and helping in any way I can,” she said.


March 2017
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