Fashion Designer Joyce Chimanye relishes Pan-African showcase in Burkina Faso

> Jonathan Mbiriyamveka

HARARE – Zimbabwe’s prominent fashion designer Joyce Chimanye of Zuvva clothing line dazzled among Africa’s finest designers at the recently held Dani’ Fasi Fashion Week 2017 in Quagadougou, Burkina Faso.

Chimanye represented southern Africa at the weeklong Pan-African showcase which opened on March 27 where she among other things conducted a workshop on value addition as well as staged a fashion show for her ready to wear collection.

The collection comprised earthy, natural and rustic designs that fashionistas have come to love and enjoy over the years.

Other designers represented at the fashion week include the likes of Ebele Udoh from Nigeria, Akinyi Odongo and Katungulu both from Kenya, Koro DK Style from Burkina Faso, Jamaican Jacqueline Shaw, Francois 1 based in Burkina Faso and Paris, Ruwandans Linda Mukangoga and Sonia Mugabo.

In an interview, Chimanye said the workshop was an eye opener as it sought to unlock value in the clothing and textile industry.

“It was amazing that all the designers spoke on the need to promote products that are made in Africa and for Africans.

“A number of presentations focused on the need to grow the industry by way of using the found materials in Africa up to a level where 80 percent of the designs are locally produced and consumed in Africa,” she said.

Other highlights of the workshop include encouraging Africans to be proud of their identity through dressing, collaboration of designers on the continent and the value addition of African designs.

April 2017
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