Freeda excited about Coke Studio Africa

Anastasia Paulus

WINDHOEK – Namibian pop star, Freeda is excited by the prospect of linking up with other top Africa artistes, when they meet up for the 2017 edition of Coke Studio Africa, according to her manager at Westcoast Group.

Freeda, real name Frieda Haindaka is the only Namibian singer chosen to take part in the continent-wide music collaboration show – Coke Studio Africa.

According to the organisers, Coke Studio, the flagship of Coca Cola Company is a music show that brings artistes from different genres, eras and regions together to create a modern and authentic African sound through musical fusion.

Coca-Cola Company, recently merged Coke Studio Africa and Coke Studio South Africa into a bigger Coke Studio Africa 2017, that also saw more countries like Namibia being drafted into the show.

In southern and central Africa, Coke Studio Africa 2017 will start airing on television from August, while in west Africa it will start from September.

“Freeda feels excited to receive such recognition twice in a row since she was invited last year but could not make it due to prior commitments.

“She is pleased to be chosen from among a multitude of talented African in general and Namibian musicians to show case her talent.

“It’s every musician’s dream to gunner international recognition especially by large media groups like MTV Base who are bombarded with music content from every African country each day.

“This recognition seals her position as one of the finest musicians to ever come out of Namibia. It opens up new frontiers for her to conquer in Africa,” said Dr Loneson Mondo, Freeda’s manager and the Group CEO of Westcoast Group.

Mondo expressed that his charge is one of the very few African musicians listed on MTV’s website as an MTV Artiste sharing that platform with A-List artistes like Beyonce, Drake and Rihanna.

Freeda’s album “Chronicles” is also streamed on all the major streaming sites like Iheart Radio, Apple Music, Tidal, and Spotify.

“She feels honoured to be able to fly the flag of Namibia high among other African artistes. This recognition seals her position as one of the finest musicians to ever come out of Namibia. It opens up new frontiers for her to conquer in Africa,” Mondo told The Southern Times.

Freeda released her first album under the Westcoast TCL label in October 2015.

According to Mondo, Chronicles was a resounding success. “Because the album was marketed globally, different markets received the songs differently in terms of response”.

For instance songs like Mutjaka, Mojo and Change the World were the most popular in the USA, Russia, UK, Belgium and Australia songs.

The songs had their videos play listed on MTV2, MTV Jams, MTVU and BET Jams in USA.

Mutjaka and Mojo very popular across Africa, while at home Lisigenge, Kulukuta, Mutjaka and Jiga Mama received more air play on radio than the rest of the songs.

Overly Mutjaka was the biggest track off the Chronicles Album. The song’s music video has over 7,7million hits online,” Mondo said.

Freeda is currently working on an international collaboration with one of the most sought after Hollywood musician.

“She has a number of singles ready for release that will soon hit the airwaves. Her fans should expect world class music videos to be released at dates to be advised.

“She is also preparing to be making her debut on TV as a reality TV programme host. The programme will have a hoard of famous Hollywood A-Listers,” Mondo revealed.

“Freeda is a seasoned entertainer. She is a talented dancer or performer who through well-choreographed dance moves can captivate any crowd. She is a total package as a musician and entertainer. It’s only normal for Coke Studio to recognize her value in their Television programme. Her exploits on the market scene deserved recognition.

“Her Chronicles Album is available globally in 15,000 brick and Mortar stores and 1,500 online stores. The quality of her music videos is also one key factor that makes her stand out among Namibian Musicians.

“Her YouTube channel is the most viewed channel in Namibia with over 2,4 million viewers. In Africa her music videos are on air on numerous TV stations across the continent including Trace Africa,” he said.

June 2017
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