Kaizer Chiefs eSports tournament seeks to empower young and old gamers

By Thandisizwe Mgudlwa

CAPE TOWN – Kaizer Chiefs will take part at this year’s Rush eSports to be held from 21-23 July at the Sandton Convention Centre in Johannesburg.

This move the ‘Phefeni Clamour Boys’ has been hailed by Rush as the latest in a series of innovations that keep Kaizer Chiefs and supporters at the cutting edge of technological advances.

According to Rush, from the creators of the legendary rAge (really Awesome gaming expo) comes an evolution in South African gaming.

The inaugural Rush event, powered by HP OMEN, is a first for esports in South Africa.

And organisers promise, it is also set to become an annual showcase of everything that esports has to offer.

Kaizer Chiefs has partnered with sponsors for this inaugural competitive gaming experience which will give gamers a chance to battle it out at the Kaizer Chiefs esports stage, where they will try and knock each other out of the FIFA 17 challenge in a bid to be the ultimate winner.

This event will offer aligned partners the opportunity to affiliate their brands with one of the world’s fastest-growing competitive spectacles.

Over the course of three days, Rush will feature a variety of competitive tournaments by leading local organisations hosted on dedicated esports stages, with live shoutcasting (commentary) by some of South Africa’s top shoutcasters.

South Africa’s top gamers and clans will compete for the honour of taking the top spots, as well as for a host of incredible prizes. Perhaps the biggest draw for esports is the spectator value – fans and supporters will be able to watch the competitions live on big screens with dedicated seating areas at all the stages.

Three main stages have already been conf irmed, showcasing popular titles such as Counter Strike, Global Offensive (CS:GO), FIFA 17 and League of Legends.

With the backing of Kaizer Chiefs and other companies, the RUSH initiative plans to provide hands-on access to this exciting and thrilling world of esports.

Jessica Motaung, Kaizer Chiefs Marketing Director comments, “Kaizer Chiefs is a football club but our aim has always been to grow the business beyond just the football field by introducing and building the brand within new markets,” says Motaung, “The growth of esports has been phenomenal over the last few years and we always believe in being at the forefront of what is happening in the world.”

Lauren Das Neves, marketing manager for Rush, NAG and rAge notes, “Rush aims to provide a neutral and inclusive platform for all the local esports organisations to host their respective events under one roof,” Das Neves.

“We want to foster an environment that will not only benefit local tournament hosts, but encourage new esports talent, as well as provide a centre of activity where local esports fans can gather to interact with and support their favourite teams and players. Rush is not another rAge, it’s something completely different”.

Motaung adds, “The event is the perfect conduit for Kaizer Chiefs as trendsetters. We plan to touch and interact with young and old who are ardent gamers and those who’d like to join this revolution that’s fast taking the world by storm.”

Motaung believes that this event will help the club engage with players of all ages who want to be the first to know the latest happenings in the world of gaming, and to also connect with the wider world and share their love for this phenomenon.

“Gaming is one of the most attractive additions to our quest to offer consumers and supporters the best quality products and services” says Motaung.

The initiative will see Kaizer Chiefs have access to some of the members’ databases, collaboration and engagement on various platforms.

Rush will open on Friday 21 July from 10am – 8pm; Saturday: 9am – 9pm and Sunday: 9am – 4pm at Sandton Convention Centre’s Exhibition Hall 2.

Entry for players competing in the tournament is free for the whole weekend.

July 2017
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