By Melania Simeon
WINDHOEK – The Coca- Cola Company, through its music flagship show Coke Studio, is going big on this year’s edition and decided to make one giant continental production to bring renowned music producers and well-established artist from across Africa together.
Coke studio Africa is a non-competitive music collaboration show, which seeks to bring and celebrate the diversity of African music and talent by providing a platform for established and up-coming artistes to collaborate and create a modern and authentic African sound through musical fusion.
The merger increases the number of participating countries from 11 to 16.
Africa is full of great music talent and Coke Studio Africa can give these artistes wider exposure, while enabling greater interaction, collaboration and cooperation to create inspirational new sounds.
Monali Shah, senior content manager for Coca-Cola, Southern and East African Unit said: “With the expanded show we aim to bring the continent alive through a fusion of music and culture that celebrates our diversity, therefore Coke studio Africa will showcase Africa’s music by combining different artists and genres to inspire a new generation of African music fans”.
“Music is the heartbeat and the soul of many diverse communities throughout Africa.
“Coke Studio Africa is helping introduce these different musical styles to new communities for the first time, while maintaining a long tradition of Coca cola’s use of music to build its brands,” she continued.
This year’s production has reputable producers like Sketchy Bongo from South Africa, Kiff No Beat from Côte d’Ivoire, and Nahreel from Tanzania.
“Music has always been the heartbeat and soul of Africa, but the internet, social media and creativity is taking artists from their communities and cities and allowing them to reach an audience across the continent which is being supported through initiatives such as Coke Studio Africa,” said Tamar Mbalo Market Activations Manager at BLNS.
Coke Studio 2017 is slated to air from August in the south and central Africa markets and from September in east and west Africa.
In Namibia the one hour show will air on One Africa TV every Saturday from 18:00 for eleven weeks.
Born Penelope June Dunlop 57 years ago, PJ Powers serenaded music lovers with some of her early hits including “Jabulani” and “There is An Answer”.
Also known to her legion of fans as Thandeka, PJ Powers is a veteran on stage and her delivery enthralled the audience including Environment, Water and Climate Minister Oppah Muchinguri-Kashiri who was the guest of honor.
The awards were organised by Dereck Mpofu, who is also the Green Ambassador.
Mpofu hailed the support from the Environment, Water and Climate ministry towards hosting the event.
He said the SOS Award was named after two journalists – Sophia Chese-Msowa and Sharon Muguwu (both late), who were both passionate about environmental issues.
The award will be given to an individual who makes a positive impact on environment-related issues using music, journalism or any pubic platform to reach out to people.
> PJ Powers