Twapewa’s 20 Truths of Entrepreneurship
By Lahja Nashuuta
WINDHOEK – Are you an entrepreneur or aspiring to be one? Smile for you have found the key ingredient to your success. If you are not an entrepreneur, you are about to be well groomed into one and your questions to why your business is not moving forward as you wish have finally been answered by ‘Twapewa’s 20 Truths of Entrepreneurship ‘ to be launched 28 August 2017.
The business motivational booklet was authored by Twapewa Kadhikwa, the founder of Twapewa Institute for Entrepreneurship, the institute that provide mentorship and capacity building training for entrepreneurs, start-ups and growth seeking entrepreneurs.
Besides being an Small and Medium Enterprises Ambassador for Nedbank Namibia, Kadhikwa together with her husband Erastus Kadhikwa, are the owners of Kadhikwa Group of Companies that has interest in Hospitality, Agribusiness and Property Development.
The book does not only let you in on the untold secrets and what an entrepreneur should know but it hands a significant business survival skills on a silver platter.
While many define entrepreneurship as simply as running your own business. Kadhikwa points out that there is a difference between a “business owner” and an “entrepreneur,” and although one can be both, what distinguishes entrepreneurship is a person’s attitude.
“It is things that inspire, disturb or irritate us the most that have the potential to spark the entrepreneurship spirit in you and lead you from where you are rested to a place where your purpose is fulfilled and profitable” she said.
Twapewa’s 20 Truths of Entrepreneurship relates to real life sense issues and gives practical and appropriate advise not only to aspiring business owners but also applicable to everyday life.
“Thriving cleaning companies have arisen from people who had a loathing of dirt. They pursued their dreams and desire to have cleaner surroundings by establishing and running a cleaning company while a person’s dislike of stale bread coupled with their skill to bake amazing fresh bread has birthed the start of a bakery in their name,” reads the book.
Kadhikwa concur with the late Myles Munroe assertion that business ideas are hidden in problems and are plenty in Africa because of many challenges facing the continent. She also shares the same sentiment with John Kennedy who once said “Ask not what your country can do for you but what you can do for your country”.
Twapewa’s 20 Truth of Successful Entrepreneurship which is divided in 20 hints of being a successful entrepreneur provoke readers and inspiring businesspersons to reflect deeper beyond the business idea, concept or collateral. The book offers non – academic soft skills which are crucial to the success of the business and often overlooked by academia.
Being an entrepreneur for 15 years, Kadhikwa share her experience and the challenges she endured before her success has been recognised on the African continent.
Chapter 1 , or ‘Truth 1’ titled ‘You are not to live forever’, Kadhikwa reminds people to fulfil their purpose in life before they die, because they won’t have opportunities to start anything from the coffin.
“Once the opportunities is identified grab it with both hands and never let it go until you fulfil it, leave legacy. Determined people die but their names never die”.
Apart from that the book also tries to answer the question around whether education is key to successful entrepreneurship. While chapter 6 titled ‘Don’t judge the book by its cover’, the author argues that it is not always an ‘A’ student who will automatically be an entrepreneur and that many ‘A’ students’ conduct always put their qualification to shame.
“I know of the people who have not had privilege of getting formal education and amount of humility, joy, love and laughter and peace but their commitment and determination gave them more credence than their academic profile, similarly, we have met educated people who are well-known as the drunken PHD, CEO or Manager, therefore when it comes at entrepreneurship, human behaviour and conducts matters,” the book points out.
While chapter 3, titled all that glitters is not gold, the author advice people that it is better to be ambitious and confident with what you have and grow organically rather than being jealous and envious of other people. The chapter emphasis that passion is important as one set up to be a successful entrepreneur.
All chapters are worth reading but there are topics such as ‘Ubuntu Ngumuntu Ngambantu’, developing risk appetite, and no shortcuts to success as well as honest advice and information and guidance are great asserts, that worth readers’ courtesy.