NAMCOR ready to enter the fuel retail market

Aug 26, 2017
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Southern Times Writer

 Windhoek – NAMCOR says it is ready to make its long awaited entry into the fuel market and roll out its retail strategy via organic and inorganic growth.

According to a statement released to media on Wednesday, NAMCOR intends to use its retail strategy in a bit to survive the competitive retail fuel market.

“This entry into the very competitive retail fuel market will require an aggressive and refined marketing strategy given the long existence of the international players with strong brands currently operating in the country,” it said.

“An organic network development strategy entails the construction of New-To-Industry (NTI)’s retail fuel outlets and an inorganic development strategy entails the purchase of infrastructure of existing players.”

NAMCOR managing director Immanuel Mulunga said his organisation’s key markets in Namibia are the central, coastal and the northern areas.

He said NAMCOR is set to also roll out Integrated Energy Centres for the provision of petroleum products in the rural areas adding that:

“The development is to establish and secure strategically located fuels and lubricant distribution networks, as well as sales infrastructure to boost the campany’s brand and provide world-class service to its valued customers and business partners.

“We are also set to develop a ‘Retail Visual Identity’ (RVI) to effortlessly enter the retail market. RVI is a standardized approach detailing various visuals and operational elements on how to actually present and built a successful retail fuel brand,” he said.

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