Zimbabwe ready for Global Expo

ZimTrade regional manager, Crispen Tavarai, said on Thursday that the fair would present the country with an opportunity to let the world know that despite the negative media coverage, Zimbabwean business was vibrant, and producing goods of high quality. The expo will run under the theme, Innovation: The Engine for Business.

The 25 firms to represent the country had great potential to leave a mark at the inaugural international Expo as it includes a cross section of sectors such as the textile, construction and processing industry.

“Everything is going according to plan,” he said, “and the first batch of exhibitors are leaving for Gaborone this weekend to help in the setting up of our stands.We aim to clinch as many business deals as possible and open up more inroads into the Tswana market.”

Zimbabwean goods already command a healthy market in Botswana with the country generating billions from exports.

“The Expo will also allow us to show the rest of the world that despite the negative publicity Zimbabwe is still a leading producers of quality goods. We will forge linkages with companies in neighbouring countries to save on our foreign currency expenditures.”

Tavarai said a number of small and medium enterprises were taking part in the mission, adding that this was a good sign of better things for the country as SMEs were now important players in the local economy.

“The delegation is a mixture of SMEs and well-established firms,” he said.

“This wide-range representation allows us to showcase all our business potentials to other regional markets.”

Fitman Textile, Sirtech, Zimbabwe Tile and Mutare Bold and Paper company are some of the participating firms.

The Global Expo Botswana, which is equivalent to the Zimbabwe International Trade Fair, brings together top regional industrial and agricultural companies. ‘ New Ziana.

October 2006
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