A first for Zambian football
SuperSport head of Africa, Garry Rathbone confirmed the deal in a statement saying the sponsorship would see the pay television sports channel beaming live games involving Zambian teams.
Rathbone, however, could not disclose how much his company would spend on sponsoring the Zambian teams.
He said the sponsorship was mainly material and indicated that Supersport would spend about K416 million to send one van for outside broadcasting (OB) to Zambia.
“There is no doubt that Africa has good quality players who also have good skills but the biggest challenge is the infrastructure,” Rathbone said adding that the sponsorship would help market Zambian football to other teams in the world.
Supersport will start televising eight of the Super-Division games end of this month and these will be watched in 46 African countries.
According to Rathbone, Supersport had great success in Kenya and other African countries where they have similar sponsorships.
Said FAZ president, Kalusha Bwalya, “We believe that the sponsorship of live television programmes by Supersport is the beginning of the realisation of our dream to maximise our full potential as unique brand of football in Africa.”
“The coming of Supersport as a sponsor of football in Zambia throws a challenge to us as FAZ and the super division clubs as well.
The fact that Zambian football will be shown in 46 countries in Africa entails that the levels of our game need to improve both on the field of play and in administration,” Bwalya told The Southern Times.
He further said FAZ and SuperSport have agreed that the games to be televised would be double headers adding that FAZ general secretary George Kasengele and fixtures secretary Raliphy Siachilubi would select the matches.