Welcome to Taylor Jaye’s world
By Adolf Kaure
WINDHOEK – THE Namibian music all-rounder, Jaleesa !Gaoses – better known in the music circle as Taylor Jaye – is building an empire in neighbouring South Africa with her production label Jaye’s World Entertainment.
Jaye told The Southern Times from South Africa that choosing to stay in South Africa after completing her Sound Engineering studies in 2015 was the best decision she ever made.
“I think choosing to remain in South Africa after graduating from university is the best thing I’ve done for my music career. It’s not to say that I don’t go to Namibia to perform and reach out to my people because Namibia will always be my number one target.
“By staying here, I have more access to entertainment platforms that allow me to showcase Namibian music to the entire African continent. I have met quite a few notable prominent entertainers while in South Africa. From BET award-winning Stonebwoy all the way to Tbo Touch and many more.
“And my encounters with them have all shaped me in some way to work harder. And, yes, I have a few upcoming projects featuring artistes from here that will be announced when the new tracks are ready for release. However, my upcoming single features ‘Vuzu Hustle’ winner Big Star Johnson,” said Taylor Jaye.
The Windhoek-born and raised musician recently released the much-talked about single ‘Dashiki’ with her clique Suko Kool Kids.
“Well, we the Suko Kool Kids are a squad of like-minded individuals with focus on different aspects of entertainment. We roll together because we are not only friends but we are family.
“There are three musical members, myself and Chin Chilla who are cousins and Rapboi Trizzy, whom I met while doing production work in South Africa, and two producers Kvnono and Enrico.”
‘“Dashiki’ is a song we came up with last year. It’s produced by Kvnono of Sukoro Production Studios. And we decided (that) it would be the first group single off the squad mixtape set for release sometime this year.
“Now a Dashiki is a popular African print T-shirt worn across the continent, so the song is an Afro-trap anthem about wearing African attire and feeling like a boss in it. We wanted a fun track that everyone who wears African attire can bump to and feel proud of being African,” she explained.
“There’s a lot coming that I am excited about. Some things I can’t say yet but Namibia will be the first to know. One thing I can talk about is my upcoming single featuring Big Star Johnson and this will be the first single off my long overdue debut album.
“I have been working on an album since last year. Which I will release sometime this year once I feel like it is ready. I want my sound and point of view to be very clear in this album and I’m excited for everyone to hear and see who Taylor Jaye is through her music,” Jaye said.
The dazzling trendsetter’s career started after receiving a hip-hop mixtape from her mother at the age of six. And never looked back since she launched her music career in 2015 to a media packed event in Windhoek.
“After that, I knew I would one day do music. From there, I went into choirs and dancing competitions primarily in Namibia.
“I experimented with different musical recordings through it all. When I transferred from California to SA for university, I was signed to South West Records but chose to leave and do my own thing because I wanted freedom as an artist.”
Apart from music, Taylor Jaye has also taken advantage of her array of talents in South Africa which include presenting a television show.
“I recently started regular co-host appearances on a show called ‘Planet ENT’ that is broadcasted across Africa on DStv Africa. It’s a show that deals with all controversial topics happening across Africa from entertainment all the way to politics. So as a panel, we provide raw and unfiltered views on various happenings in Africa.”
The rapper was also recently called in for an interview on the ‘No Borders’ lunch time show on Cliff Central to represent Namibia.
The versatile musician, who does a blend of hip-hop, R&B and Afro-pop has won numerous accolades in her young career, which include the award for Best Music Video at the Akademia Awards (held in Los Angeles, in 2016) as well as the award for Best Unsigned Artist Single at the Unsigned Artist Reverbnation Awards.
“The biggest challenge has been to be independent. To do your own thing is liberating yet it’s not easy because the music industry is hard to break into without the support of a big label backing you financially or providing you with a huge industry network. But I’ve been able to overcome some of those hurdles by seeking aid from investors and by building my own network,” she said.
Having overcome and achieved so much already as an independent artiste and producer, Taylor Jaye holds the world at her feet as she continues to be a good ambassador of Namibian music on the African continent. – firstname.lastname@example.org