How African artistes can make money on YouTube

OVER the past couple of years, YouTube has undeniably become a growing force in Africa. Indeed, YouTube reported in a company blog post that “the number of hours of video content in Africa being uploaded has doubled year over year for the past two years” and that “the audience has grown with it with watch time on mobile phones growing 120% year over year”.

In an effort to better adjust to that growing demand, YouTube has been hard at work for the past year on an offline feature for viewers in Nigeria, Kenya, Ghana and South Africa. This feature should help Internet users get around the issue of costly and slow mobile data connections.

A growing viewership means a growing opportunity for you, as an independent musician, to gain more fans and make more money on YouTube. But how?

Whether you are posting videos on your channel yourself or your fans are uploading your music as the soundtrack to their videos, there are a number of ways you can collect earnings from those videos. In this article, we’ll tackle some of the basics of how you can get that revenue too.

Where does the money come from?

Advertisers pay money to YouTube in order to show their ads next to videos. The person who owns the content in a video that displays an ad is entitled to a share of that money, and that person can be you. Whether you created a video yourself or your music is on another person’s video, you might be owed some ad revenue if the video featured an ad paid for by an advertiser.

How do I collect my money?

There are a couple of ways to collect the money that your music generates on YouTube.

If you have your own YouTube channel, you can link your channel to a Google AdSense account, which collects money earned from YouTube ads on your channel and deposits it into your bank account.

The first challenge of this method is that it requires an active bank account or the use of a credit card. In addition, you might need to already have a minimum number of views on your channel to be accepted into the programme.

This method also misses out on the earnings you might make if other people are using your music on their channel. – Music In Africa

June 2017
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