SABA to host digitalisation conference

Online writer

Windhoek – The Southern African Broadcasting Association (SABA) will host its fifth Africa and Digitalisation conference in Windhoek, Namibia, from the 25-29 September.

The conference aims to bring together over a 150 leaders in broadcasting, content creation, satellite services, online distribution channels, innovation, research and development, telecommunications, policy and regulators from international organisations and the African continent.

The Conference and Annual General Meeting will start off with a two-day SADC-SABA Forum held under the theme:  “Strategies to stimulate local content production and create a conducive environment for Africa’s story-telling”.

The SADC-SABA Forum is aimed at reviewing progress made among SADC Member States in their Digital Terrestrial Television migration and switch-off of analog broadcasting.

It is also aimed at highlighting challenges and successes, designing strategies for sustainable content provision for multiple platforms and creating an enabling environment for telling local African stories, and designing a roadmap for the implementation of the SADC TV Bouquet.

SADC aims to present a television and radio platform that would strengthen the identities, cultures and aspirations of SADC and on the whole, as well as the African continent through the use of new media and play a catalyst role for growing creative industries, the media and information communication technologies.

After the forum there will be another two-day conference under the theme,  “The Evolution of Broadcasting and the Next Business Frontier-Going Mobile”.

This conference will focus on the changes to the industry, the merger between media, telecoms and IT industries, which represent the next frontier for business growth and development, and the use of big data as smart data for this content anytime anywhere to stay ahead of the game.

Other areas include Media and Content Development, Women in Broadcasting, the anticipated impact of 5G and IT, and whether the legal and regulatory environment is responsive to the requirements of the new media ecosystem to spur on growth and development of the sector in its new form.

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